For employer how to write compelling job descriptions


A job description is very often the first experience a candidate will have a company’s brand. Writing a job description is never easy and there are certain complexities that can make it an arduous task.

If you browse around some of the large job boards it won’t take you long before you find a job description that has clearly been copy and pasted from a template. They’re boring, impersonal, uninspiring, and probably do more damage to that company’s brand than good.

Great job descriptions are much more than just a shopping list of requirements. They’re marketing documents that clearly communicate the role and company, helping a candidate make an informed decision about whether the opportunity is right for them or not.

Fortunately, there are an increasing number of superb tools and resources out there that can teach us how to (and help us create) great job descriptions. We’ve taken a look at some of the best of these tools and resources and we’d love to share these with you to help make your life easier and improve the quality of any future job descriptions you write.

If you have a favorite tool, a go-to guide that you always use as reference, or an article that changed the way you approach the creation of your job descriptions we would love to hear about it in the comments. Let us know your thoughts.

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